Home Job Business And Finance Regional SME Sales Coordinator at Fidelity Bank Plc

Regional SME Sales Coordinator at Fidelity Bank Plc

Position: Regional SME Sales Coordinator

Job Location:
 Regional Bank

Employment Type: Full-time

Job Objective(s)

  • Grow SME deposit volume and risk asset volume, whilst ensuring the sustained growth and development of the SME Banking business of the region assigned to him/her.

Duties & Responsibilities

  • Recruit SME liability and risk asset customers within assigned clusters.
  • Organize marketing initiatives to drive SME product uptake in collaboration with branch sales teams.
  • Provide SME market guidance and support to branches in your assigned territory.
  • Regularly analyze markets for SME sales opportunities, set targets, and develop winning strategies with branch sales teams.
  • Establish a feedback mechanism through branches to gather input from SME customers for timely product reviews and modifications.
  • Monitor and report branch performance on SME products to Head Office and regional management.
  • Identify performance gaps, conduct reviews, and work with branches to develop strategies for improvement.
  • Identify and address internal capacity gaps in SME product knowledge and local market trends, driving the implementation of solutions.


  • Must possess at least a good Bachelor's Degree (minimum of 2.2) or HND (upper credit) in any discipline.
  • Minimum of 3 years experience preferably in small business banking and / or commercial or retail banking.
  • Possession of relevant Master's Degree and/or other relevant professional qualification(s) is an added advantage.

Experience / Skills:

  • Demonstrated excellence in marketing and sales skills.
  • Strong abilities in building relationships and leadership.
  • Sound skills in credit analysis and appraisal.
  • Familiarity with Transactions Banking, related processes, and broader Fidelity offerings.
  • Good grasp of the national and territorial operating environment.
  • In-depth understanding of SMEs, their issues, banking needs, and market segmentation.
  • Proficiency in market research, business analysis, and product development.
  • Evident passion for working with SMEs, coupled with excellent written and oral communication skills.

Salary: ₦ 450000

Category: Business And Finance

Location: Adamawa

Job Type: Full Time

Qualification: Graduate

Experience: Senior Level

Work Type: Onsite

Diana Gold : F
Job posted 24 January, 2024

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