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Branch Leader at Fidelity Bank Plc

Position: Branch Leader

Job Location: Nationwide
Employment Type: Full-time

Job Objective(s)

  • Develop a marketing plan that will increase market share / penetration. Incumbent is expected to increase the business of the Branch by increasing the number of new accounts and developing new business areas.
  • Introduce, define and develop a combination of operating processes, management systems, business structure and culture that gives the Bank the capacity to deliver on its values.
  • Responsible for generating activities that will help better team performance.

Duties & Responsibilities

  • Responsible for ensuring that quality staff are recruited, motivated, trained and retained in particular branch, and ultimately, in the Bank.
  • Develop a marketing plan that will increase market share / penetration. Incumbent is expected to increase the business of the Branch by increasing the number of new accounts and developing new business areas.
  • Review the marketing plan of the branch and prepare target market study covering the industries / markets defined to serve
  • Prepare written call reports in format determined by management and periodically follow up “close” sales
  • Ensure adequate adherence to Credit policies, processes and procedures
  • Monitor and initiate recovery action on non-performing loans
  • Identify needs of accounts holders / customers and buyer values and proactively seek to provide products / services to meet identified needs
  • Foster involvement in the ‘team’ concept by listening, sharing ideals and information in the interest of the Bank
  • Ensure customer facilities applications are thoroughly appraised, review all applications, and make appropriate recommendations / decisions
  • Conduct collateral inspections and appraisals. Assemble and process files and forward processed applications to management with recommendations
  • Ensure new accounts are adequately coded to ensure proper MIS classification
  • Provide regular reports / updates for management attention
  • Provides leadership, coaching, training/development and supervision to all members of its team.
  • Any other duties as assigned by Supervisor.


  • Bachelor's Degree with a minimum of Second-Class Lower Division or Upper Credit for HND holders from an accredited Institution. Third-Class / Lower Credit holders must possess a Master's Degree.
  • Experience: 5 -10 years in Banking in a Full Time role.



Salary: ₦ 400000

Category: Administration

Location: Abia

Job Type: Full Time

Qualification: Graduate

Experience: Senior Level

Work Type: Onsite

Diana Gold : F
Job posted 24 January, 2024

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